Red letter day as RMD Kwikform rebrands

RMD Kwikform has confirmed a change of name to Altrad RMD Kwikform (ARMDK), following the acquisition of the business by the Altrad Group in October 2021.

The formwork, falsework and ground shoring provider specialist has also updated its brand colours to red and white of Altrad.

This transition will happen over the coming months, as the updated identity and new colour palette is rolled out across all the company’s materials and communications.

Mark Pickard, MD or ARMDK in the UK, said, “When working with ARMDK, customers will still purchase the same proven products, from the same experienced team here in the UK, with the same range of aftermarket support, but now a host of additional benefits will enhance our solutions’ offer further.

“For example, our joint focus on health and safety and the habits that both organisations have instilled in our teams remain a priority, alongside quality assurance programmes and investment in research and development – helping us to meet the needs of the UK construction and infrastructure sectors.”

Jennifer Smith, divisional head of marketing at Altrad RMD Kwikform, added, “Altrad’s approach is to enable local teams in each region to respond to the needs of their customers. This considers differing market requirements that may dictate the product solutions required, any specific legislative requirements or environmental demands – while retaining one global brand at the centre of our operations.

“Being part of Altrad demonstrates the strength and stability of our businesses and aligns us with other well respected and successful companies in the group, comprising 52,000 employees in more than 50 countries worldwide. In short, it makes us stronger and able to react in a more agile way to benefit our customers.”

Antoine Martinez, head of group communications at Altrad, commented, “Every day, our teams manufacture and supply the best products and equipment to suit the requirements of the construction and building industry and infrastructure projects. We were delighted to welcome RMD Kwikform to the Altrad family last October. The business has a well-established and proven reputation for engineering complex solutions, backed by a strong product portfolio and local expertise in regions across the globe.  We are proud to see the brand now officially added to our portfolio.

“We strongly believe in its brand and its client solutions, and the business has already enhanced our portfolio of products. We look forward to combining the strengths of both businesses going forward.”