Insulation specialist highlights green credentials with new packaging

KNAUF Insulation has announced the launch of new packaging designed to make it easier to handle its non-combustible insulation products and reduce the firm’s carbon footprint.

The changes include new designs across the whole range, an upgrade taking its  compression technology to a 10:1 ratio, and more environmentally-friendly packaging.

Vanessa Rae, marketing director at Knauf Insulation Northern Europe, said, “We’ve listened to our customers, but we have also been proactive, trying to pre-empt future needs. We know how important it is to choose the right product for the application quickly, and move and store it efficiently, whether in-branch or on-site. We also know that sustainability matters more than ever, so we’ve taken these steps to reduce our products’ carbon footprint further so customers can rely on us to help them tick the green boxes for their projects.”

Knauf explained that the new packaging designs feature ‘bigger and clearer’ product names. Products are colour-coded into thermal conductivity groups consistent across the whole Glass Mineral Wool range, and features such as the Euroclass A1 reaction to fire classification and ECOSE technology, Knauf’s bio-based binder, are more easily identifiable. The Earthwool brand has been phased out to simplify the branding structure, and a new brand, Rocksilk, introduced for its Rock Mineral Wool product range.

Knauf added the further upgrade of the compression technology on the Glass Mineral Wool range enables, on average, 15% more insulation per roll and 25% more packs on each pallet for slabs.

Rae added, “Space is always at a premium, whether in-branch, in a vehicle or on site, so we’ve pushed our industry-leading compression technology even further. It means less handling and transport, and more efficient storage for all our customers across the supply chain. It’s another example of how you always get more with Knauf Insulation.”

Knauf is also introducing a new packaging film made from a minimum of 30% recycled plastic, and the new designs use less ink, which makes the packs easier to recycle.