Mactaggart & Mickel appoints first female MD to spearhead English expansion

Joanne Casey with the new Mactaggart & Mickel marque

Mactaggart & Mickel has announced the appointment of its first female MD in the housebuilder’s history.

Homes director Joanne Casey is taking on the newly created role of managing director for Mactaggart & Mickel’s Homes England division.

Joanne’s appointment follows a decade of success with the company north of the border as board director responsible for sales, marketing and architecture.

The housebuilder credited Joanne with transforming customer care for Mactaggart & Mickel, describing her as “instrumental” in securing a five star rating for customer satisfaction from the Home Builders Federation. She also played a major role in marketing homes at the former Glasgow 2014 Athletes’ Village on behalf of the City Legacy Consortium.

Joanne will continue in her current role while spearheading the company’s presence in England from its base in Cheltenham as marketing of the first development of new homes in England, at Milton-under-Wychwood in Oxfordshire, will begin in the first part of 2019.

The announcement comes as Mactaggart & Mickel unveils its new brand identity, which Joanne was heavily involved in developing. The company’s new branding will now be streamlined into the same corporate marque for all seven divisions (Homes, Timber Systems, Investments, Strategic Land, Commercial Property, Lettings and Contracts), as the housebuilder establishes a presence in the English housebuilding market.

Commenting on her appointment, Joanne said, “I am very much looking forward to leading the talented team in Cheltenham.  We have ambitious plans to market our homes across Oxfordshire.

“As we mapped out our strategy to expand into new markets, it became apparent that streamlining our identity into one marque was the clearest path to successfully grow the brand.

“It’s an exciting time for the next chapter of Mactaggart & Mickel as we roll out our new unified brand and expand our homes offering in England.”

Mactaggart & Mickel chief executive Ed Monaghan added, “Throughout her time with Mactaggart & Mickel, Joanne has consistently delivered strong leadership and the success that has spurred our growth across Scotland, while epitomising our commitment to quality and service excellence.

“As the first ever managing director of our English Homes division, I have no doubt that Joanne will be the ideal leader for our Cheltenham-based team; continuing the excellent work of colleagues in bringing forward some outstanding English developments.”