GLASGOW-based Prime Property Auctions has revealed it is on course to hit the £3 million turnover mark for the first time.
The foundation for the success has been a constant flow of referrals. Of the properties sold to date this year, 34% of overall total sales have come via the referral process. Last year, 29% of sold properties were referrals.
Commission for anyone who does successfully refer sits at 1% or £1,500 plus VAT.
“Our success so far has been built on referrals; we have become the go-to auction partner for estate agencies, letting and commercial agents alike – they all understand that we can get properties sold which they may be struggling to,” said founder John Morris. “It has been a positive first half of the year, due in no small part to the volume of referrals coming in. The element of trust is huge for us and more and more people are putting their faith in us to sell their properties, be that a commercial unit, a piece of land or a house.”
That figure is set to rise further with a new online portal called Prime Partners, which has been developed to streamline the process. 100 partners have already signed up.
“We have developed a portal whereby people can register as a Prime Partner and it makes for a very straightforward process with details automatically uploaded into our CRM and logged as a lead for the team to look at,” added director Luis Guarin. “Previously myself and John had sometimes been the bottleneck when it came to referrals as because we were so busy, we were unable to act as quickly as we would have liked. But the team is growing and someone can now jump on a lead immediately.
“The easier it is to refer a property to us, the more properties we can sell and the better the results we can get for our clients – and the more properties our partners want to give us. We understand that it is a massive part of our business and want to make the partners process as easy as possible as we continue to grow.”
