GLASGOW-based Ross McAdam has been named the new CEO of Embrace Steel Group, a provider of steel frame building solutions.
Outgoing CEO Martin Kelly will remain with the business in a non-executive capacity to support the transition and future growth of the group. Experienced construction professional Simon Longfield is also joining the board as a new non-executive director.
Ross McAdam joined Embrace as CFO at the beginning of this year. He was formerly director at Craig Corporate, where he regularly led due diligence for multi-million value deals, as well as buy-side advisory and capital raising services. Embrace said his background in finance, investment, and commercial leadership provides a strong platform for guiding the firm’s expansion.
Embrace has acquired two heritage British steel brands since its inception; Hambleton Steel (acquired in 2022) and Shufflebottom (acquired in April 2024) with plans to continue its growth trajectory via operational improvements throughout its existing group and by identifying strategic M&A opportunities.
Ross McAdam said, “It’s a massive honour to become CEO of such an ambitious and entrepreneurial business. While it’s clearly a challenging time for the UK steel and wider construction sector, Embrace has a strong platform, respected heritage brands and an outstanding team. I’m incredibly optimistic about the prospect of driving growth at Embrace in the years to come. I would like to thank Martin for all his hard work behind the scenes and look forward to continue working with him and the board to capitalise on the strong foundations built to date.”
Chairman Richard Whiting added, “Ross’s appointment marks an exciting new chapter for Embrace. He brings a clear focus on performance, people and growth, and has already demonstrated the leadership qualities needed to guide the business forward. With Simon joining the board and Martin continuing to support the group, we have a capable experienced board to deliver our long-term objectives.”
