GLASGOW-based kitchen and bathroom surface manufacturer Rearo has announced a new deal with Eurocell to supply laminate wall panels.
The contract with the Derbyshire-based company, which has a network of 200 branches across England, is worth around £1 million annually.
Eurocell manufactures and supplies door, windows and roofline products – including soffits, and facias – as well as decorative interior solutions such as PVC and laminate wall panelling.
The business was was previously supplied by International Decorative Surfaces (IDS), which entered administration last year, and the company had been seeking a new supplier.
Eurocell has already coded Rearo’s Tradeline and Selkie products on its intranet system. It is now exploring opportunities to add Stericlad – the company’s new range of hygienic wall coverings – as well as worktops from the new Senses range, and Rapidfit toilet cubicles, to its portfolio in the near future.
Graham Mercer, MD of Rearo, said, “We are delighted to partner with Eurocell, a business that shares our commitment to quality and customer service. This contract is a testament to Rearo’s ability to meet the complex logistical needs of major merchants, particularly in the wake of market disruptions like the IDS closure. Our investment in our delivery fleet, branch network, and IT systems ensures we can provide the reliability and efficiency that partners like Eurocell demand.”
Sarah Caunt, category manager at Eurocell, added, “We are pleased to welcome Rearo as a key supplier. Their expertise in decorative surfaces, combined with their robust distribution capabilities, makes them an ideal partner as we expand our offering to customers. We look forward to a long and successful collaboration.”
Rearo revealed it has invested heavily in its distribution network over the past year. Key initiatives include the opening of a new branch in Aberdeen; expanding its fleet with a 7.5-tonne curtain sider and eight custom-built Renault 3.5-tonne trucks (due November 2025); and enhancing IT systems to improve stock visibility and delivery efficiency.
