SCOTTISH housebuilder Allanwater Homes is the latest construction company to join the portfolio of property-focused PR agency, Building Relations.
The agency, which has offices across the UK including Edinburgh, London and Surrey, already boasts names such as Dandara and Barratt Homes, as well luxury heritage builders City & Country, and AMA Homes in Edinburgh.
Previously, PR for the Bridge of Allan-based developer has been handled by Clare Graham of Advantage PR Ltd – but moved after Clare merged the property side of her business with Building Relations.
With developments in Alloa and Chryston, Allanwater Homes will benefit from a range of services offered by Building Relations, including video, podcasts, social media and the guidance of a dedicated sustainability team.
Rachel Colgan, founder and managing partner at Building Relations, said, “Allanwater Homes is a reputable housebuilder in Scotland with a strong reputation for building quality and energy efficient homes in desirable locations. We look forward to helping them to raise their profile and support sales through our network of property media and digital skills. Since our arrival in Edinburgh three years ago, our presence is continuing to grow in Scotland as we support more Scottish housebuilders, property companies and agents with PR.”
Clare Graham will continue to take a lead role in the Allanwater Homes account, using her 21 years’ experience in the sector, working alongside the Building Relations team to raise the company’s profile, promote the launch of its forthcoming Carluke and Glenrothes developments, and handle corporate PR.
“I am incredibly excited to join the team at Building Relations, bringing Allanwater Homes with me, who are delighted to see me take this step,” Clare said. “I am now in the ideal environment where my many years of experience in the housebuilding and construction sector, can be brought to bear. I have years of contacts and connections to share with this committed team. Their passion, and level of knowledge in areas such as environmental and social impact, has really impressed me.”
Allanwater Homes director Jim Baxter added, “We have always valued our PR enormously – it’s an essential marketing tool in today’s digital world, building connections, and building our brand. We look forward to reaping the benefits of this new arrangement between Clare and the Building Relations Team – we are in very good hands.”
