STIRLING-based Superglass has launched a new marketing campaign with a brand film starring Grand Designs host Kevin McCloud.
The firm said the campaign underpins the company’s position as a ‘market leader and pioneering manufacturer’ of glass mineral wool products, made from up to 84% recycled glass, designed for use in the built environment.
Superglass added this is very important to Kevin, who holds an honorary fellowship from the Royal Institute of British Architects and is a passionate advocate of sustainable building design.
In the film, titled The Walk, Kevin highlights the Superglass journey from its roots in Stirling to modern lean manufacturing practices. Shot on location in the Ochil Hills, Kevin endorses the brand’s contribution to environmental performance, whilst praising the societal benefits based on Superglass’s commitment to the wider Stirling community.
Commenting on the collaboration with Superglass, Kevin McCloud, said, “Loved working with Superglass. Great and dynamic firm with very strong community connections. They are constantly working on the sustainability profile of the business – across every one of their activities – using lean processes, less energy, more and more recycled waste and their own waste feedback loops in the factory. It’s very satisfying to see.”
Theresa Mclean, CEO at Superglass, added, “This campaign marks a new chapter for Superglass as we continue to build on our commitment to sustainability and innovation. We are immensely proud of our roots in Stirling and our ability to create products that offer real benefits to the environment.
“Kevin McCloud is the perfect partner to help us tell our story, and we are excited for new and existing customers to see the hard work and dedication behind every roll of Superglass insulation. We held a premiere screening of the film at our factory for staff. The reaction from the team was incredible and we’re proud to launch the film for our new and existing customers.”
The brand film can be viewed here: https://www.superglass.co.uk/the-walk/
