TOOLSTATION has teamed up with Macmillan Cancer Support to launch its new ‘Raise Your Skin Standards’ campaign, designed to boost awareness of sun protection for tradespeople when working outdoors.
The campaign features images of plaster cracking and flaking, alongside statistics of how tradespeople are affected by skin cancer.
The move comes as research from Toolstation found that 24% of tradespeople never wear sunscreen when on the job, despite 68% always or often wearing it while on holiday. The poll also found that 59% of customers who work in a trade had suffered from sunburn while working outside.
50% of trade customers who rarely or never wear sunscreen when working outside in the summer said they don’t wear protection because they forget or don’t think about, while 14% don’t think they need it. 14% also opt against wearing it because they believe it to be inconvenient.
Greg Richardson, head of marketing at Toolstation, said, “We know that tradespeople don’t have much time on their hands so prioritising sun care can be difficult but it’s really important that tradespeople are well informed about the implications of being burnt while working in the sun and the steps they can take to minimise that risk. We hope the campaign helps them overcome that risk and will make wearing sun cream when working outdoors as common as PPE.”
Rebecca Fanning, corporate partnerships manager at Macmillan Cancer Support, added, “We are pleased to be partner with Toolstation on their ‘Raise Your Skin Standards’ campaign, to help raise awareness of staying safe in the sun amongst Toolstation’s community. The stark statistic that tradespeople are 8x more likely to develop skin cancer is a reminder of the risks sun exposure can have on developing skin cancer and the importance of following skin protection advice and checking skin regularly.”
