CALA Homes (West) is calling on businesses within the Hamilton area to apply to its ‘Showhome of Support’ initiative before the deadline of September 8.
As part of its Community Pledge, one of Cala’s three showhomes at its upcoming Cornhill Village development will showcase a minimum of ten local products.
‘Showhome of Support’ will see the housebuilder working in partnership with small independent retailers and creators, by giving them a platform to showcase products, produce and designs.
Cala is set to source ten small businesses from the community in Hamilton and purchase items to help furnish the Darroch showhome at Cornhill Village. The five-bedroom showhome will launch in late 2024 and is being designed by Alison Harding of amw Designs.
Suzanne McElhiney, sales and marketing director at Cala Homes (West), said, “This is our third development in the west of Scotland to feature locally sourced products from within the community as part of our Showhome of Support initiative, however it is the first time we’re doing a call out for businesses interested to get in touch with us. We thought it was important to give them the opportunity to really engage with our Community Pledge.
“We are passionate about building communities, not just homes, and Showhome of Support is designed to help give a platform to some of the amazing independent retailers and local talent we have on our high streets. Cornhill Village is the perfect development to roll out this community initiative as it benefits from so many fantastic independent shops nearby.
“By working in partnership with local businesses and creators in the community, we will be bringing a real unique flavour of what Hamilton has to offer. It’s important to us that we truly convey the live local, shop local, support local message, so if you’re an independent retailer or creator in proximity to our Cornhill Village development, don’t miss out on this exciting opportunity, we can’t wait to hear from you.”
Cala is looking to hear from a variety of independent retailers who would like to be considered for a Showhome of Support commission including gift shops, garden centres, fashion boutiques, florists, bookshops, art stores, interiors, framers, food and drink suppliers and furniture makers.
Alison Harding, owner and interior designer of amw Designs, said, “The Darroch showhome at Cornhill Village is aimed at a slightly older growing family and the style inspiration is a nod to retro in a colour palette of pistachio into delicate sage greens as accents and a backdrop of soft neutrals. We envision the styling of Showhome of Support goods, whether art, ornaments, sculpture, vases, toiletries or soft goods, to be within the colour palette and theme of the showhome design.
“Styling of goods should consider the slightly retro theming whilst appearing contemporary. The softs, i.e. cushions and throws, should be block shapes and graphic. There is also an opportunity to dress the exterior patio space with garden lanterns or a sculpture.”
Business should apply for Cala’s Showhome of Support at Cornhill Village by emailing WestPledge@cala.co.uk
