CALA Homes (West) has launched an initiative to encourage the support of local businesses around its upcoming Cornhill Village development in Hamilton.
The housebuilder will work in partnership with small, independent retailers and creators to give them a platform to showcase products, produce, and designs within one of its show homes.
Cala said it is set to source ten small businesses from the community in Hamilton and purchase items to help furnish the Darroch show home as part of the ‘show home of support’ initiative.
The five-bedroom show home will launch in late 2024 and is being designed by Alison Harding of amw Designs. All local businesses which feature will be signposted throughout the property and support will also be given on the homebuilder’s website with a bespoke landing page as the developer looks to showcase local talent, as well as on social media.
Cala is encouraging any independent business owners and retailers, as well as local artisans, in Hamilton, or the surrounding areas, to submit their applications via the online form or email.
Suzanne McElhiney, sales and marketing director at Cala Homes (West), said, “This is our third development in the West of Scotland to feature locally sourced products from within the community as part of our Showhome of Support initiative however it is the first time we’re doing a call out for businesses interested to get in touch with us. We thought it was important to give them the opportunity to really engage with our Community Pledge.
“We are passionate about building communities, not just homes, and Showhome of Support is designed to help give a platform to some of the amazing independent retailers and local talent we have on our high streets.
“Cornhill Village is the perfect development to roll out this community initiative as it benefits from so many fantastic independent shops nearby. By working in partnership with local businesses and creators in the community, we will be bringing a real unique flavour of what Hamilton has to offer.
“It’s important to us that we truly convey the live local, shop local, support local message, so if you’re an independent retailer or creator in proximity to our Cornhill Village development, we can’t wait to hear from you.”
Alison Harding, owner and interior designer of AMW Designs, added, “The Darroch show home at Cornhill Village is aimed at a slightly older growing family and the style inspiration is a nod to retro in a colour palette of pistachio into delicate sage greens as accents and a backdrop of soft neutrals. We envision the styling of Showhome of Support goods, whether art, ornaments, sculpture, vases, toiletries or soft goods, to be within the colour palette and theme of the show home design.
“Styling of goods should consider the slightly retro theming whilst appearing contemporary. The softs, i.e. cushions and throws, should be block shapes and graphic. There is also an opportunity to dress the exterior patio space with garden lanterns or a sculpture.”
Business should apply for Cala’s Showhome of Support at Cornhill Village by emailing: WestPledge@cala.co.uk.
