SPECIALIST timber merchant MGM Timber has opened a new branch in St Andrews as the business looks to grow its brand across Scotland.
Established in 1991, the St Andrews branch is the firm’s 15th location in Scotland. Following a programme of customer research, MGM Timber explained that the store has been designed to reflect the insights customers provided to offer an improved experience, with a focus on lay-out, range optimisation, visual presentation, and in-situ displays.
Starting in St Andrews, this new in-store format will roll out across all locations in the coming months, along with an improved online and digital experience with the aim of helping trade customers plan, estimate, and manage projects.
Steve Galbraith, MD of MGM Timber, said, “Our research showed that 70% of our customers believe our timber specialism is fundamental to our offering, and demonstrated that our quality, expertise, and product range are the key points of difference. Central to this is also our customer service, so we wanted to maximise this offering by ensuring all our branches provide a consistent experience with more clarity in our product ranges and improved retail displays, starting with our new location in St Andrews.
“We know that our trade customers are busy and need to be able to manage their projects efficiently, and we hope our new branch will provide just that. And in creating this optimisation, we believe members of the public visiting our stores will also find that our new retail layout creates an even better experience. This is at the heart of everything we do.”
Graham Johnston, CEO of Donaldson Group’s retail & distribution, added, “The opening of St Andrews marks an exciting time for MGM Timber as we celebrate the 15th location in Scotland, and a new retail experience for customers. St Andrews is close to the original home of the Donaldson Group, founded more than 160 years ago, and we’re going back to our roots as we invest in the future of the MGM Timber business with an improved concept.
“With a focus on quality, sustainability, customer service, and a product range grounded in our timber expertise, we believe these updates will reflect the needs of our customers and strengthen our partnership.”
