Donaldson Group launches digital innovation package for housebuilders

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THE Donaldson Group has announced the launch of a digital innovation package to support design work and sales functions for housebuilders across its interiors business.

Developed in-house by the timber and construction supplier’s incubator tech team, the new technology is said to create ‘photo realistic visuals’ for the interiors division to offer customers an elevated immersive buying experience.

The visual selector technology has been integrated by one of the businesses within the Donaldson Group, Kitchens International Ltd. The kitchen retailer is working with housebuilders – including Cala and CCG – to offer the tool to prospective homebuyers.

The visual selector platform allows customers to select and order their kitchen using 3D visualisation once their sale is agreed.

Housebuilders have full autonomy about the elements included in the selector tool and associated costs.

Developers can showcase kitchen designs on offer, as well as the elements that customers can modify. New homeowners can walk through their own kitchen on any device and design the space by changing colours, materials, and appliances. They can also make upgrades including cooking and laundry appliances; internal storage; worktop surface and power socket changes; wine storage; and cooking accessories.

Les Calder, chief technology officer at the Donaldson Group, said, “We’re excited to launch our 3D design capabilities within the Donaldson Group. The visual selector tool offers an immersive walk-through experience and really elevates the homebuying or renovating experience. It not only enables the customer to design and see their own dream kitchen virtually, it goes one step further; it also makes the design process more efficient for both the housebuilder and the homeowner.

“For the early adopters of this system, housebuilders can show a point of difference to their customers with this enhanced offer to the public. It really is a fantastic initiative from our innovation team. This commitment is just one example of several tech solutions being developed across the Group’s portfolio, and we have both short and long-term plans to continue evolving and expanding our expertise in the industry.”

Andrew Donaldson, CEO of the Donaldson Group, added, “As the world becomes more and more digital, we’re delighted to launch our specialist technology offering, a first to market in customer experience, which is the result of innovative research and collaboration from our incubator tech team. Services like the virtual selector demonstrate the Donaldson Group’s commitment to investing in and strengthening the digital customer experience in our markets.”