Donaldson Group creates new role to boost digital strategy

Fergus Bell

DONALDSON Group has announced the appointment of Fergus Bell as D-commerce director of the retail & distribution division in a newly created role.

He joins from building supplies company Bradfords, where he was head of e-commerce and managed the business’ e-commerce proposition, including re-platforming and relaunching the website as well as implementing new digital services.

Donaldson Group said the new role demonstrates the company’s commitment to investing in its e-commerce capabilities and strengthening the digital customer experience. Fergus will be responsible for maximising sales and the profitability of the e-commerce websites for timber merchant MGM Timber, cut timber supplier TimberCut4U, and online DIY marketplace Plane & Simple.

Graham Johnston, CEO of the Donaldson Group’s retail & distribution division, said, “With the acceleration of digital innovation across the timber and construction industries, we are pleased to bring Fergus on board to drive growth across our e-commerce offering. Fergus will be a key player in enabling the Group to be at the forefront of digital technology to provide our customers with the best possible omnichannel experience.”

Fergus added, “I am excited to take on this new role as D-commerce director within the R&D division. In this ever-changing digital environment, this is a fantastic opportunity as the Donaldson Group continues its focus on technology and innovation as the leading independent group in our markets. I look forward to working with my new team and colleagues to optimise the e-commerce websites and drive our digital strategy.”