Pacific Building unveils new brand identity to amplify ‘dynamic’ profile

PACIFIC Building has announced the launch of a new brand identity and completely updated website.

The new look marks a development of the original Pacific colour palette and design elements, while introducing new visual devices including logo and commissioned videos – all of which are intended to amplify the ‘dynamic’ profile of the company.

Based in Hillington Park, Glasgow, the company, which was founded in 2005, explained it is keen to ‘evolve’ the Pacific presence to reflect key strengths of the business including its capability in sectors such as hospitality, retail and leisure.

Pacific added that it is also proud of the firm’s manufactured joinery expertise, positive approach to the supply chain and the partnerships developed with staff through having employee-owned status.

Pacific revealed it is grateful to designers bluKite Media Agency, web developers Soulbat Digital and videographers Mallard Productions for their work on the re-branding project.

A Pacific spokesman said, “This is a natural evolution of one of the most distinctive brand identities in Scotland. While we have introduced new design elements and other assets to this substantial re-imaging of our brand, we have retained the instantly recognisable colours and other unique features that people associate with Pacific.

“It is going to take us into the future with a vibrant new look that reflects the dynamic nature of the business.”