Housebuilder invests in digital tech enhancements

HOUSEBUILDER Story Homes has announced it is investing in a series of digital technological improvements.

The company has made a number of recent changes to its website, including the addition of new features and functionality to its kitchen designer tool. The tool allows customers to select kitchen cupboard styles and colours, handles and worktops as well as appliances, splashbacks, sinks and flooring in a typical three, four or five-bedroom property.

Hayley Blair, sales & group marketing director at Story Homes, said, “We understand the busy lives of our customers and we have worked hard to develop our website offering to ensure their homebuying journey is as convenient as possible. Our state-of-the-art kitchen designer tool allows customers to design their dream kitchen from the comfort of their own home.

“Once their selections have been made, customers can share a link with their sales executive, helping reduce the length of choices appointments and freeing up valuable time for our customers.”

The kitchen designer tool sits within the recently launched customer account area of the website, where customers can add plots to their ‘favourites’, see the build stages of a typical Story home, and understand the buying journey.

Hayley added, “We recognise the value that technology can bring to our customers, and as such, we are committed to continuously reviewing our digital offering. We have recently made a number of exciting updates to our website to improve usability and experience, including a house type comparison tool and the addition of 360⁰ videos and furniture on our floorplans, helping customers visualise their new home.”

Story Homes added that it has also taken strides to incorporate ‘cutting-edge’ technology into its marketing suites in the form of interactive 65″ screens, which give instant access to information about the development and the homes available, as well as 360 tours and the Kitchen Designer tool.

“Buying a new home is one of the biggest and most important purchases someone can make, and our goal is to ensure all buyers have a memorable experience with Story Homes,” Hayley said. “Our investment in technology allows us to guide our customers through each step of their purchasing journey with ease, providing a seamless and memorable experience for our buyers.”