KEVIN Moreland has left Stewart Milne Homes to become head of marketing at security sector specialist Safer Security Group.
The Paisley-based tech business revealed its strategy of building on its Scottish business with a drive into the rest of the UK and Europe.
Moreland, who has more than 20 years’ experience in national and international markets, will be tasked with developing a focused strategy at Safer Security Group, which includes the Safer Scotland business. Working alongside founder Ryan Clark and MD Phil Bunting, he will help the firm push towards its target of £10 million turnover supported by suites of new products.
Kevin Moreland said, “I am delighted to be joining a dynamic security company which has a clear strategic vision and which aligns so closely with my focus on business development driven by rapid 24/7 response, quality, integrity and products which people want and need. Understanding digital marketing and being aware of the huge potential in a data-driven economy are key to business success and I have been very impressed by the way Ryan has embraced every opportunity to accelerate growth.
“As a trusted operator, Safer Security Group is on a journey into new markets in sectors such as roads and highways, void property protection, property management services and utility infrastructure protection, and I am pleased to be able to be part of that journey.”
As well as Stewart Milne, Moreland has worked for a number of businesses and organisations, including Shetland Islands Council, as well as starting up and running his own marketing business.
Ryan Clark said, “It is a great boost to the whole team to have been able to attract a marketing professional of Kevin’s undoubted calibre. He has proved himself time and again in demanding and competitive marketplaces and brings with him a wealth of experience. Safer Security Group is really going places now and we have a great story to tell. Kevin will be a major asset and will be invaluable in aligning our marketing strategy with the company’s long-term vision.”
Safer Security Group is accredited with the Security Industry Authority and has been employed on hundreds of projects for construction, civil engineering, and corporate clients across the UK.