‘Incredible’ response sees £17,000 raised to ensure Glasgow kids have access to warm clothing

HUB West Scotland has said it is ‘overwhelmed’ at the ‘incredible’ response to its fourth Winter Warmer Appeal.

Undertaken on behalf of its charity partner PEEK (Possibilities for Each and Every Kid), the campaign raised £17,000 thanks to donations from hub West’s supply chain partners, local firms and generous individuals.

All of the money raised has been used to purchase warm winter clothing for children that need it across Glasgow. The sum means that over £77,000 has been raised since the Winter Warmer Appeal first launched in 2018.

Iain Marley, CEO of hub West Scotland, said, “We are committed to making a difference to communities and this is achieved through the projects that we deliver and emphasis that we place on driving the creation of local jobs, training and business opportunities. On top of this it’s great to lead initiatives such as our Winter Warmer Appeal. 

“Over the past four years we have developed a close working relationship with PEEK and, encouraged by the success of last year’s appeal, we were keen to carry on with this year’s appeal in order to help more children in need of essential items of clothing for winter, especially as this year has been tough for so many families due to the ongoing pandemic. 

“The response has been fantastic. We are deeply grateful to our supply chain partners and the many other companies and members of the public for their amazing and generous contributions. This kindness will make a huge difference to children and young people in Glasgow.” 

Michaela Collins, CEO of PEEK, added, “We believe every child, regardless of their circumstances, has the right to basic necessities like warm winter jackets and wellington boots. Having the right clothing makes such a difference to the children we work with, it allows them to enjoy the magic of jumping in puddles and possibly play in the snow. A massive thank you to hub West Scotland and everyone who donated to the appeal. The response is incredible, and we are so pleased together we can help even more children this year.” 

hub West Scotland presented the donation to PEEK on Friday 10th December. Alison Thewliss MP for Glasgow Central was present for the presentation. She said, “The work the PEEK team do to support children in poverty and hardship is invaluable. The response and donations to this campaign has been extraordinary and highlights the generosity of people who want to play their part to make sure that children are not left feeling the winter bite.” 

“We are already facing bitterly cold days and nights, and it’s heartbreaking to know that there are families who are unable to make ends meet, who will struggle to heat their homes, or be able to afford warm winter clothing for their kids.”