Housebuilder trials new virtual viewing app at Glasgow sites during COP26

CALA’s Prince’s Quay development

CALA Homes (West) has accelerated the introduction of virtual viewing technology to combat potential disruption around its Glasgow developments during the COP26 climate summit.


The housebuilder is currently building its flagship development at Jordanhill Park in the west end of Glasgow, and another at Prince’s Quay to the south of the city. CALA is trialling a new app which allows virtual showhome viewings at both sites.


‘MovinOnApp’ is described as using similar technology to that already used for car sales, by allowing sales consultants to create and send personalised viewing videos of selected homes to potential homebuyers.


It complements the existing virtual viewing methods that were ramped up during the lockdown – including 360⁰ computer generated tours, virtually staged showhomes, and interactive site plans.


‘MovinOnApp’ also allows sales consultants to tailor tours to suit potential buyers, focusing in on key areas of particular interest to each customer.


Liana Canavan, sales and marketing director for CALA Homes (West), said, “We’ve noticed that, since lockdown, whilst in-person viewing appointments have picked up again, potential homebuyers really appreciate having a suite of virtual options at their disposal, so we took the decision to develop our existing offering even further with the ‘MovinOnApp’. The app trial has been brought forward in response to COP26, which will have a huge impact on the city. With two of our key flagship developments, Jordanhill Park and Prince’s Quay, sitting just a stone’s through from the hub of the event, we realise it may not be practical for customers to make the journey to see us in person. It made sense to accelerate the trial period and focus it on our Glasgow sites at a time when it will be needed most.”