hub West Scotland launches annual Winter Warmer Appeal

hub West said last year’s appeal prompted an amazing response

HUB West Scotland has launched its third annual appeal for winter clothing for children living in poverty in Glasgow.

The Winter Warmer Appeal has been launched with charity partner PEEK (Possibilities for Each and Every Kid). hub West Scotland is asking generous Glaswegians, businesses, individuals and supply chain partners to donate as many new winter jackets and wellington boots as possible by December 11.

PEEK works to improve the life chances of children and young people in the Glasgow area. The charity will supply the donations to those most in need across the city.

Over 1,000 items were donated last year. With a number of Covid-19 restrictions still in place, the appeal has adopted a slightly different approach this year. New jackets and boots can be purchased online and sent straight to the team at PEEK at their HQ: The Legacy Hub, 301 Springfield Road, Glasgow, G40 3LJ.

A JustGiving page has also been set up so people and companies can donate directly to the appeal. All money raised will be used to purchase warm clothing for children who need it. The JustGiving page can be found at https://www.justgiving.com/fundraising/hws2020winterwarmerappeal

Michaela Collins, CEO of PEEK, said, “Last year a lot of the families we support were just coping.  This year, with Covid, many families have lost their jobs or are on furlough so are really struggling. A winter jacket might seem like an essential item but will be beyond the reach of many families we support, especially this year. Please do what you can to make a real difference to children living in poverty in Glasgow by donating to hub West Scotland’s Winter Warmer Appeal.”

Iain Marley, chief executive of hub West Scotland, added, “Our Winter Warmer Appeal means a lot to us, our friends and our partners. Last year we were blown away with the amazing response which was five times the amount achieved in our first year. This year is more challenging financially for many. It is also not so easy to pop to the shops and drop off donations. Taking these matters into account we have created a workaround: a JustGiving page for donations and having items delivered directly to PEEK at the Legacy Hub. It’s a great shame that Christmas parties and entertainment won’t go ahead but perhaps companies can make a positive from that by directing some of the Christmas budget to help keep children in Glasgow warm this year. It would be wonderful if that was possible.”