THE Scotland and Northern Ireland Plumbing Employers’ Federation (SNIPEF) has undertaken a rebranding exercise and launched a new website.
The trade body has revealed its new logo, described as capturing the organisation’s ‘vision and values’ as part of its new interactive mobile-friendly web presence.
SNIPEF said the initiative reflects the importance it attaches to ‘speedily and accessibly’ providing to its 750 member firms and 3,500 plumbing and heating professionals the advice and information they need in a fast-changing working environment.
Particular attention has been paid to making the new website compatible with mobile devices and increasing ease of navigation.
Fiona Hodgson, chief executive of SNIPEF said, “The blue waterdrop and the green flame illustrate the fundamental basis of the plumbing and heating profession. We chose a green flame to represent renewable and sustainable energy, something which is going to become increasingly important in coming years, given the UK and the devolved administrations’ commitment to meeting climate targets.”
Alicia Allen, membership and communications manager at SNIPEF added, “This is an important step for our organisation, which has a long history of anticipating the needs of its members and creating practical solutions which are relevant in the real world. The website offers members an enhanced digital experience and better reflects a modern and responsive organisation. The new logo, which lets clients know that members are trusted professionals, can be used on websites, social media, print material and vehicles.”
The new logo also carries an updated tagline, the shorter Plumbing and Heating Association, intended to clarify the organisation’s core competences and suggest a sense of working together for a common purpose.
The website includes new features such as a members only section and pages where the public can learn about the services available.