THE JR Group has launched a new initiative that will provide new social housing residents the firm has built homes for with a welcome gift box.
The firm revealed it will gift these boxes to all social housing partnerships it is working with in a bid to make moving day a little smoother.
The JR Group, which has worked alongside Link Group to deliver social housing across Scotland for more than five years, said the team noticed a disparity in this gesture between private and social housing and wanted to help fill the gap by helping to make ALL residents feel special during such an important milestone.
140 welcome boxes will be delivered to new residents immediately and, with seven further projects in the pipeline, this number is expected to exceed more than 1,000. Each gift box will include a selection of mugs, water bottles, dish cloths and biscuits.
Gayle O’Hear, construction administration manager for The JR Group, explained, “This is a project that as a business, we were incredibly passionate about. It is important to recognise that every person moving into a new home feels special and we hope that our started pack goes a little way in doing just that.
“We believe that we are amongst the first to offer this sort of initiative within the social housing sector. It is a common feature when moving into a new home built by the mainstream private homebuilders, so I am thrilled each and every new social housing resident in one of our constructed homes will have that added little touch to give them a warm welcome home.
“This is a small gesture, but we know it goes a long way in helping people feel welcome and settled into their new home. We were delighted to present these to the first recipients at East Academy Street in Wishaw and Law Place in East Kilbride, and we look forward to delivering many more in the coming months.”
Colin Culross, Link Group’s commercial director, added, “We are delighted to support this new initiative from our partners at The JR Group providing these welcome packs, which will go some way to help tenants in setting up their new home.”
