Scots builders report ‘strong’ demand for new homes post-lockdown


HOUSEBUILDERS are reporting ‘strong’ levels of interest in new homes in Scotland as lockdown restrictions start to ease.

This is backed by research by Zoopla, which revealed an upsurge in demand in Scotland of 33% to 21 June, after an initial fall in early March.

The survey, released by the Home Builders Federation (HBF) and Homes for Scotland (HFS) to mark the launch of New Homes Week Unlocked from 20 – 27 July, also highlights the importance of ‘home’ after the months people have spent taking refuge in their properties during the Covid-19 crisis.

Nicola Barclay, chief executive of Homes for Scotland said, “Lockdown has been an extremely testing time, during which people have spent much more time than usual in their homes. This has led to a re-evaluation in how people see their homes and what they want from them. As a result, high-quality, environmentally-friendly new build homes specifically designed for modern living are increasingly in demand. With homes available to suit all needs, budgets and locations, there really are options to suit everyone.

“New Homes Week Unlocked will give those who have developed itchy feet an opportunity to update their space according to their new priorities so the Scottish Government’s continuing support for Help to Buy for a further year has been very welcome, with the First Home Fund pilot scheme also proving popular with new purchasers.  The feedback we are receiving is that buyers and sales advisors alike are really welcoming the by appointment process, enjoying higher quality time together while staying safe, and with the added benefit of no interruptions.”

The survey findings revealed that:

  • 55% of respondents stated that they now value their home space more than ever
  • 40% say they would now prioritise space for a home office if they were searching for a new home
  • 18% want to change the style of their home, with 16% stating whilst being in lockdown their interest in updating their home has increased

Alex Rose, director of new homes, Zoopla added, “Buyer expectations have shifted since the coronavirus lockdown. Home offices have spiked in popularity as more people plan to work from home more frequently, while gardens and proximity to outdoor space have also become a prerequisite for many buyers. Despite the pressures of social distancing, demand from home hunters has been served by best-in-class technology, CGIs and virtual viewings made available by home builders. Buyers are also able to visit show properties by appointment, making social distancing easier to navigate, enabling new home purchases to move forward.”