Trade body unveils ‘strong new identity’

HOMES for Scotland has unveiled a new logo, which the trade body says reflects the ‘overarching purpose’ of its new five-year strategy and the organisation’s call to action of delivering more homes.

The brand refresh was revealed at its annual lunch in Edinburgh in front of a crowd of 1100 industry representatives and guests. Homes for Scotland added that the move provides a ‘strong new identity’ which reflects its main purpose to its members as well as consumers and wider stakeholders.

Chief executive Nicola Barclay said, “This bold new logo perfectly complements our organisation’s key objectives and core values as set out in our strategy. These include improving the understanding and image of the industry, influencing stakeholders and supporting a growing membership.

“It adds further strength to our voice and credibility as we engage with all those who have an interest in increasing vital housing supply and bolsters our commitment to delivering more high-quality homes that meet the needs and aspirations of the people of Scotland.”