Clear brand identity helps housebuilder’s growth plans

ALLANWATER Homes has credited its digital design agency, Flintriver, with helping it create an effective new brand image as the firm embarks on a “rapid” expansion programme.

The housebuilder has just launched a new phase at Oaktree Gardens, Alloa, along with new developments in Alva and Dunfermline, Allanwater has also broken into the West Lothian market for the first time with its Heartlands development, launched last year, and has its sights set on other new areas of Scotland. New developments are coming soon to both Kirkcaldy and Cambusbarron.

With growth plans gathering pace, the business identified that a need for a clear brand identity had never been more important. Sales and marketing manager Sharron McCarthy explained, “We are very excited to be growing fast as a family run housebuilder, with ambitions to target new areas. In the next few years we plan to have several more Allanwater Homes developments across the central belt, with Edinburgh and the Lothians also a target.

“Flintriver have been fantastic in helping us consolidate our brand image, giving us consistency across many platforms.”

Based in Milnathort in Perthshire, Flintriver is celebrating 18 years in business this year. The firm specialises in fully integrated brand digital and marketing solutions. It has worked with Allanwater for the past three years, creating and developing the housebuilder’s brand image, and applying it to its point of sale material, signage, and development brochures. It has also taken on the role of designing the interior and exterior of Allanwater Homes’ marketing suites.

Flintriver also works with a number of other housebuilders, including Campion Homes and Miller Homes.