AARSLEFF Ground Engineering has invested in a virtual reality room at the firm’s Nottinghamshire HQ.
The room uses 3D simulation and data mapping technology to bring project drawings to life. Aarsleff said the technology is currently helping estimators with project proposals.
The firm teamed up with Luminous Group to develop a virtual reality application that will enable Aarsleff’s clients to “virtually” visit construction sites.
Aarsleff explained the benefits will include an increase in customer confidence as they should feel part of the production process.
Marketing and communications manager Jessica Banham said, “The possibilities of VR are endless, and it’s really important that we engage with it now. We’re utilising the technology internally first to bring a new dimension into our estimating process, however we envisage the technology being used for company marketing, health and safety inductions, site training and other applications in the near future.”
