ABERDEEN’S new £333 million conference, exhibition and entertainment venue is to be called The Event Complex Aberdeen (TECA).
The name is being rolled out by operators and managers, SMG Europe, with branding to follow soon. The campaign is designed to help market the new venue to national and international customers, and has been described as helping to differentiate it from the current venue.
The project is being delivered by Aberdeen City Council in partnership with Henry Boot Developments and includes a 12,500 capacity arena, 48.000 sqm of exhibition space and conferencing for up to 5,000, as well as two hotels. The venue boasts its own energy centre, which will use local renewable resources and advanced technologies to produce an energy eco-system. The main contractor is Robertson.
TECA is scheduled to open next year and will be operated and managed by SMG, who currently operate over 240 venues worldwide including Manchester Arena, First Direct Arena in Leeds, and the Metro Radio Arena in Newcastle.
Nigel Munro, project director at Henry Boot Developments said, “Construction on this transformational project is progressing well as you can see, even from outside the site. TECA will have great economic benefits including more than 600 jobs during construction and once open attracting millions of pounds of business to the north east economy. We are delighted to be the development partner and an instrumental part of this significant project.”
Councillor Jenny Laing., Co-leader of Aberdeen City Council added, “The Event Complex Aberdeen represents one of the most significant developments in the history of the city. It is fantastic to see the construction continuing at pace and the momentum building as the opening draws nearer.
“The launch of the TECA name is part of the marketing strategy for the venue and it dovetails with the aims of our Regional Economic Strategy, which has internationalisation at its heart. The quality and scale of the complex will enable Aberdeen to attract global events and acts, supporting our ambitions to grow the number of visitors we attract from local, regional, national and international markets.”