Project Scotland

Virtual reality headsets a “step change” in housing market

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A Scots housebuilder has launched a new home viewing experience which has been tipped to “revolutionise” Scotland’s housing market.

Cruden Homes is offering virtual reality tours of its new Baron’s Vale development in Glasgow’s east end. From the comfort of the sales and marketing suite, a headset will allow potential buyers to experience and feel every detail of the homes.

Cruden, the Homes for Scotland Housebuilder of the Year 2016, said many new homes are now being purchased off plan, making it difficult for people to visualise how their home will look. The virtual reality software allows customers to make more informed decisions before reserving a home. 

Once the user puts on the headset, they will feel like they are standing in the home and can walk from room to room by moving their head.

Liz Mallon, sales & marketing director of Cruden Homes West explained, “Our virtual reality headsets offer a real step change to the Scottish housing market. People visiting our Baron’s Vale sales suite will be amazed by how realistic it is to ‘virtually’ walk around what could be their dream home.

“This new development caters for first-time buyers, families and downsizers and demand has already been high, with only 10 homes remaining available for sale.  Cruden has a reputation for being innovative and we expect to be very busy in the coming weeks with the introduction of this incredible new technology!”

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